Though it’s common practice, thinking of information retrieval exclusively as ‘search’ is an arbitrarily narrow way of framing an area of capability with strong impact on overall perceptions of user experience quality and effectiveness. In the long term, it limits opportunities to offer customers more effective solutions to broader and more fully understood needs that involve information retrieval, but are motivated by other goals. This narrow view is especially limiting for the user experience architect, as it implies an immediate focus on the search aspects of information environments.
A better way of framing information retrieval is in terms of opportunities to meet genuine user goals and objectives by supporting more varied modes of activity. Users often have broad goals in mind while they pursue information retrieval activities; buying a car, making a good investment decision, or learning how to manage their health care plans. And yet the information architecture of many environments still overemphasizes searching as a way of accomplishing goals.
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